1. Business Challenges
Fragmented patient data in legacy systems hindered identification and cross-department collaboration. Our CRM implementation delivers a 360-degree patient view, enabling faster service, higher satisfaction, and eased patient-doctor tensions.
2. Solutions
· Unified Patient Data: Centralize patient records and map patient journeys to enable a 360° view, supporting CRM-driven service delivery.
· Customer Tagging: Enable precise patient profiling to uncover health management needs and deliver personalized services.
· Follow-up & Satisfaction Management: Automate Al-powered follow-ups, distribute electronic visit summaries, and analyze key responses to enhance satisfaction.
· Appointment Reminders: Send multilingual visit reminders to improve attendance and boost staff efficiency.
· Patient Service Feedback: Streamline multi-channel feedback collection, categorize complaints, and enable two-way integration with OA systems for faster resolution.
· Electronic Documents: Digitize key medical records and connect outpatient, emergency, and inpatient workflows to strengthen clinical-operational coordination.
3. Solution Value
The healthcare CRM system integrates data interaction channels and enables end-to-end service management from admission to post-discharge.
It offers a holistic view of the patient journey, improves operational and service efficiency, and ultimately enhances the overall patient experience.
Client:
The Third Affiliated Hospital of Guangzhou Medical University
Guangzhou Medical University Third Affiliated Hospital, a renowned Grade A Tertiary hospital with 124 years of history (founded in 1899), is the only integrated healthcare institution in Liwan District combining medical care, teaching, and research. It handles over 2 million outpatient and emergency visits annually, operates 50 clinical departments, and has been honored with multiple national awards including the "National Outstanding Healthcare Institution" title.
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